There are a couple of ways to get the email ROI you are used to when sending email using facebook ads.
These 2 methods focus on using your existing email subscribers and require no demographic research if you already know your offers convert with your current audience.
One of the reasons we build AdsVantage was to help you bridge the creative gap.
In your email campaigns you already use keywords in your headlines and guess what, all your old headlines can be re-used as facebook ads.
The second way is a bit more complicated but not much, all you need to do is import your email subscribers list into Facebook custom audience.
Finally here are your options
The idea behind why this works is because you are targeting the same people just using a different medium/media/whatever you normally call it.
Remember social ads are slightly different to email in that you really want to make ads that get shared by users. To help take the guess work out of ad creation we built AdsVantage as the first place to look when building out a social campaign.
Easily Find Facebook Campaigns Using AdsVantage
AdsVantage is a software solution that makes it easy to find campaigns on Facebook ads. With AdsVantage you can:
- Boost engagement by researching which ad posts attract likes or comments
- Discover best of ads which attract more participation
- Split test new ads ideas faster using a data-driven approach to marketing
- Get advertiser level reports showing which ads were most effective