Facebook ads are hard to get right but there are a few simple things you can do to improve your effectiveness and increase the speed you get ads created.
Here are our top 5 tricks:
1. Google image search
Need more images for your ads? Found a competitors ad but you don’t want to steal it? Use Google image search to find ads just like your original image.
First make sure you are using Google Chrome browser then once you have found the images you like right click and click “Search Google for image”.
If the images is already saved to you computer or you have the url you can upload it manually at http://images.google.com
On the results page there will be a section called visually similar images, click the link to find more images just like the one you searched for.
Remember that once you find an image that works well you can repeat the process of the new image.
2. Use sort by shares, not likes
So many people think likes are the most important social metric when it does not correlate to conversions, shares on the other hand do.
A quick and easy way to think about it is when something goes viral like the flu. If your friend has the flu and you like the fact he has the flu not much happens, but is he shares the flu with you it is a different story.
3. Use emoticons
Consistently we see ads that use emoticons at the top of the list.
If you don’t know what they are is those colored symbols that make posts stand out. You can find them in Facebook or go to http://getemoji.com/ where you can copy and paste them into your ad.
4. Use pixel, Audience Insights and Lookalike
This is a no brainier but you will be surprised at how few people do this.
First add the pixel found over at https://www.facebook.com/events_manager/ to every page you can. You can only ad one per account so stick it everywhere. Make sure you add parameters to your event code to track conversions with more detail.
Once you are setup head to https://www.facebook.com/ads/audience-insights/people for some free extremely valuable data on who is landing on your website. Once you get enough views you will start to see extra targeting options worth testing and once you get enough conversions you can start learning targeting options specific to your best visitors… the ones that convert.
Next turn your best converting audience into a lookalike audience and only add obvious filters like male/female, under 45, etc.
5. Google translate for ad copy ideas
This trick can have mixed results but if you are in a hurry or don’t speak the language it can work well.
First go to http://translate.google.com and paste in the ad copy you want to rewrite, then translate to another language such as Spanish or Finnish (Spanish worked well for English text).
Next copy the text it into the first box and translate back to English.
You never really know what ad copy is going to work so split testing the new ad copy against the existing is recommended. This way you can generate new ad copy ideas quickly. Some languages produce really different and often unreadable results but given the text has less than 20% effect on the ad testing poorly translated text might just increase conversions.
Use the pixel to identify high value visitors then re-target them with your best ads getting them back on your website and closer to a conversion. This is one of your highest value ad opportunities.
Easily Find Facebook Campaigns Using AdsVantage
AdsVantage is a software solution that makes it easy to find campaigns on Facebook ads. With AdsVantage you can:
- Boost engagement by researching which ad posts attract likes or comments
- Discover best of ads which attract more participation
- Split test new ads ideas faster using a data-driven approach to marketing
- Get advertiser level reports showing which ads were most effective