Case Study – Promoted Post – Background Check

Hey social media marketers, today we have something special for you!

In this blog post we will explore a case study of a well run social campaign for the background check niche. A good background check offer for the US will pay ~$20 per conversion. Now lets jump in and have a look at how this campaign works.

First we have the ad or as its also know the creative:

case study arrest records

There are a few key things to take not of when looking at this ad. The first is the extremely high number of likes and comments of this particular creative. As you can see this has been liked 32,841 times and more impressively commented upon 11,890 times. Also note the use of an attractive female mug shot is being used to target the male demographic.

Lets explore what happens when we click on this particular ad.

We are taken to a blog presell page full of links to background check offer affiliate link. You can tell this as when you click on any of the page links you are briefly redirected through this link:

Before finally arriving at the background check offer landing page:

background check offer

Background checks are a big deal in the US and if you can get your clicks cheap enough there are profits to be made. Also consider that some background check offers may be optimized for mobile.

You can find more background check ads using the AdsVantage tool which I encourage you to try.

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