10 Landing Page Tips to Stay Compliant

Facebook ads policies are constantly changing, one of the reasons we built this tool as a way of keeping up, but you also have to worry about the landing page you are using too. These are not commandments but rather a rough guide to help you navigate the waters safely. 1. See what is working now and model upon that :) This seems too obvious …

We’re Increasing Transparency On Ads

Facebook is under a lot of scrutiny because some journalist looking to make a name for themselves worked out how to kill 3 birds with one stone. Big bad Trump, big bad Facebook and everyones favorite cold war enemy big bad Russia. They did this by linking the 3 together finding some ads bought by Russians on Facebook promoting Trump. We wrote about…

How to Use Facebook Lead Ads

Sometimes you want clicks to your website, sometimes you want as many people as you can afford to engage with you content and sometimes you want people to sign up to what you are offering whether it be for a price estimate, a newsletter or product demo. Anything that requires filling out a form. If you are not familiar with what a lead ad is Fac…

Facebook Ads Manager and Power Editor Unite

Today Facebook made Ads Manager much better by effectively upgrading it to be more like Power Editor which is and soon to be was really just a browser based API tool for managing your campaigns. According to help center power editor users "won’t notice any changes with ad creation and management except the new name." and users of the old ad ma…

The Problem with Facebook Ads

Facebook ads are a new form of online marketing that product owners are still getting their heads around even though Facebook marketing has been around for so long. The problem is that you have to submit so many image or video ads which take longer to create then match them with the right audience and landing page, a process that at the beginnin…